The CEO of C3L, Anthony Coggiola, has 30+ years of experience working with global businesses. He recognizes that global connections are more important than ever when it comes to growing your business. This world is full of diverse cultures. Collaboration across these cultures cultivates ingenuity, innovation, and creativity. It can also create tension; therefore communicating effectively may make or break your global opportunities. Anthony recommends Kiss, Bow, or Shake Hands as a way to educate yourself on, and prepare for the global differences you are bound to encounter when growing your business globally.
Terri Morrison and Wayne A. Conaway, have included their decades of experience in training global business partners into a convenient reference of global cultural norms in their book Kiss, Bow, or Shake Hands: The Guide to Doing Business in More Than 60 Countries. Their expertise is not just applicable for business purposes. Because travelers and students from any field benefit from befriending, and not offending, the locals.
Doing business globally requires you to understand and adapt to the various cultures you come in contact with. Knowing which cheek to kiss first for a friendly greeting; when to bow to a superior; how to shake hands with a new partner can mean the difference between making a successful global business deal and destroying an opportunity.
If it weren’t for the global connections Anthony Coggiola has cultivated over the years, with numerous global businesses across the world, C3L would not have the reach or impact it does today.